New York Magazine named Russ & Daughters Whitefish as one of the Reasons to Love New York: 2008.
They noted:
Because You Can Find All These Groceries Within a Six-Block Radius
7. Russ & Daughters: Whitefish - Flake it for salad, or slice it to go on a bagel straight.
We sell whitefish whole, filleted, and in [...]
