Watching the World Cup today? Pick up some New Catch Holland Herring at Russ & Daughters!

Check out some more photos from the Russ & Daughters Herring Pairing and a ShootBooth slideshow if you want a demonstration of how to eat the Holland Herring in a most traditional manner.

ShootBooth @ The Herring Pairing from jacob krupnick on Vimeo.

Shootbooth writes: In celebration of the New Catch Holland Herring (a fish with a most ornate pedigree), Russ & Daughters invited ShootBooth to make portraits at their annual Herring Pairing.

A surprising number of guests demonstrated the audacious, shirt-staining art of herring consumption for the camera. Bravo, intrepid diners.

This is arguably our wildest event. To all who were present: thanks for your animation and good nature.