Russ & Daughters is excited to announce extended weekday hours! The shop now opens earlier and closes later every weekday. We are now open from 8:00 a.m. until 8:00 p.m. Monday through Friday. Weekend hours will remain: the shop is open on Saturday from 9:00 a.m. until 7:00 p.m. and on Sunday from 8:00 a.m. until 5:30 p.m.
“Our hours of operation should best reflect and serve our community,” says Niki Russ Federman, 4th Generation, who runs the store with her cousin, Joshua Russ Tupper, also 4th Generation. “For years, opening later and closing earlier made sense because very few of our customers actually lived on the Lower East Side. Coming to Russ & Daughters was a special trip for most. But, times and the neighborhood have changed. We still have many of the same customers who have been with us for 40, 50, 60+ years, but we also have a newer and younger base of customers who are now our neighbors or visitors to the neighborhood. With our new weekday hours, we can cater to the crowds on their way to and from work. In the morning, locals can grab a cup of fresh roasted coffee, a bagel and lox, as well as our expanded line of homemade bakery items. And then, in the evenings, folks can stop in to shop on their way home.”
The old schedule of store hours dated back to the 1970s, a time when few wanted to be on the Lower East Side in the early morning or late at night. Earlier than that, though, from the 1930s through the 1950s, Russ & Daughters stayed open until well after midnight on Saturdays, to accommodate the crowds streaming out of performances at the Yiddish theater. The shop was busy late into the night and mobbed again on Sundays.
That energy persists at Russ & Daughters. Extended hours are a response to countless customer requests: people want the convenience of shopping both earlier and later in the day. The Lower East Side has evolved into one of New York’s most vibrant neighborhoods, and Russ & Daughters is a 100-year-old family business in the center of it all.