New York Magazine named Russ & Daughters Whitefish as one of the Reasons to Love New York: 2008.

They noted:

Because You Can Find All These Groceries Within a Six-Block Radius

7. Russ & Daughters:  Whitefish - Flake it for salad, or slice it to go on a bagel straight.

We sell whitefish whole, filleted, and in our famous Whitefish & Baked Salmon Salad.

- Jen Snow