Photo by Stephanie Gussin, Courtesy of Time Out New York
Russ & Daughters caviar labels and logo are featured in this week’s Time Out New York, in a story about iconic designs found in the packaging of New York City-made foods. Both the author and graphic design great Milton Glaser discuss each design.
Just a few weeks ago, we debuted our brand new caviar labels. The design of the labels, which builds on our ’70s era logo, was created by our graphic designer, Liz Leggett, to represent the timeless elegance of Russ & Daughters and the luxuriousness of caviar. (Speaking of timeless: the article mentions that the logo reminds the magazine of Art Nouveau, though we’ve never seen it that way.)
“Nice package” by Erin Wylie, in Time Out New York, issue #688, December 4-10, 2008.
Some everyday objects look so cool, they transcend their inherent value. TONY’s Seek editor rates her favorite NYC-made foods by design—graphic legend Milton Glaser weighs in.
Russ & Daughters caviar
Though the Jewish legacy of the LES has nearly vanished, one can’t help but feel that as long as this ancient appetizing shop stays in business, things will all be okay. In addition to the peerless lox, there’s another reason why Russ is close to our hearts: the beautiful Art Nouveau–inspired R logo with an elegant fish swimming through it. Slap that on a caviar tin and it telegraphs extravagance. Glaser agrees: “A nice logo for a store that specializes in smoked fish. I think it would be improved if the fish were slightly smaller to make the R a bit more evident.”
Starting at $49 for 50 grams at 179 E Houston St between Allen and Orchard Sts (212-475-4880, russanddaughters.com)
- Jen Snow
